Brand Is Not A Logo I don't design logos, I create Identities with character and personalities : my belief is that there is the right way of doing things. Identity is not just the logo, its the visualization of your core brand that's why before designing a logo for a brand, I make sure they have a Vision, Mission, Values and Know who their target market is. Jumping around to please your eyes is not very effective when it comes to communicating your ideals to your audience. Timeless Vs Trends Graphic Design is my profession and Art is my Passion. I never rush to follow trends blindly, history of Graphic Design has proved that trends come and go but also there are timeless concepts which stand the test of time. To give an example is the Coca cola Logo. The only good side of trends is that they can be applied for seasonal promotion materials and work effectively. Trends are good for short term tactics while long term strategy needs a timeless concept. The other good side ...