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Why Should You Do Brand Identity With Me?

Brand Is Not A Logo

I don't design logos, I create Identities with character and personalities: my belief is that there is the right way of doing things. Identity is not just the logo, its the visualization of your core brand that's why before designing a logo for a brand, I make sure they have a Vision, Mission, Values and Know who their target market is. Jumping around to please your eyes is not very effective when it comes to communicating your ideals to your audience.

Timeless Vs Trends

Graphic Design is my profession and Art is my Passion. I never rush to follow trends blindly, history of Graphic Design has proved that trends come and go but also there are timeless concepts which stand the test of time. To give an example is the Coca cola Logo. The only good side of trends is that they can be applied for seasonal promotion materials and work effectively. Trends are good for short term tactics while long term strategy needs a timeless concept. The other good side of trends is that they show you market openings since consumers are humans and they get tired of principles like minimalism and simplicity highly saturated because of the digital devices like mobile phones which strive more for visibility and require clean and simple typeface.There is a counter practice to this one, now hand lettering is giving a relief to the digital media by adding a human touch to letters, which is wonderful.

Elements of Brand Identity

Brand and Identity is not only about the logo design I repeat. Several elements play a part to form the whole. Things like textures, patterns, sounds, typeface, color, web, photography style to mention a few are very crucial for your brand message. To achieve a consistent image a strong look and feel, your designer should posses creative director skills, at least someone who has a bit of experience in the fields I mentioned above. Texture is good for packaging and products, patterns are good for complimenting the logo and enhancing the brand message, sound is normally neglected but its strong for radio and videos which populate the social media, typeface a good way to identify with your style you can purchase or commission me to design one for you, color a very strong element which should be careful applied the primary color should be used considerable and not overused to lose its essence and finaly photography style; does your brand need people to pose for photos or on the move and spontaneous, all this you get from LOUD'SIGN Studio.

Planning and Execution

To me branding identity can be split into two phases; namely: Planning and Execution. Planning is the Thinking phase while execution is the Production phase. Identity needs proper planning and accurate execution. Planning is what I do best; it involves much thinking, coming up with creative concepts, mapping associations it is the Design Thinking. Before execution you research the market your target market come up with hypothesis and backing them with evidence.Some psychoanalysis are classics and don't need to incur more expenses to prove them, but all in all research is paramount in getting  ahead. When you give a design job to a printer or production artist he/she  will only focus on the design not the problem they are solving therefore giving you a generic solution which will not always work. Always give design job to a professional who knows what he / she is doing.
If you want a quick cheap fix, then that is what you will get. Visuals are very effective and they can work positively or negatively.
When you Brand with me I offer guidance all the way, from planning to execution while maintaining a cohesive look and quality. Every mark is meaningful as well application of the colors, coincidence or luck do not guide me. Everything is planned and to the point. There are designers who charge less and demand more work quickly even without design briefs, be cautious with them they wont have enough time to know your ideals and your audience and will design something that looks great by borrowing templates. They will look good but wont communicate who you are. A logo can be created in matter of minutes but not an identity.

 Branding with my company can help you formulate your own Brand Manual, a guideline for any creative you will hire in future. Guidelines are important they are formed from your vision and core brand and help creatives maintain your image. Bursting with ideas without guidelines is cool but not effective to bring revenue to your company. Lack of a Brand Manual will lead to an inconsistent look a when each designer comes in and do his or her own things, your image will be lost.

Conclusion

I don't condemn borrowing of ideas but copy pasting a big NO. Creative work should be authentic just like your company, that is how you leave a long impression which is easy to remember. I always provide a thought process/ design process so that everyone can see the build up and contribute where necessary . Its not like magic show like tata here is your logo, don't be tricked design is a very involving process and research is an important piece. Design is not meant for the designer but the audience it is intended, you need a professional to help you achieve your goals.
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